Introduction

Meta has just launched Vibes, a new short-form video feed available in the Meta AI app and at meta.ai. Every clip you’ll see here is AI-generated, offering a TikTok-style scrolling experience where the videos prioritize synthesis over substance. This rollout has sparked a debate about AI slop—glossy clips that often seem designed for engagement rather than meaning. So, what is Vibes, why now, and how should you approach it as a creator, marketer, or curious observer? Let’s delve into the details.

What is Vibes, Exactly?

• Dedicated AI Video Feed: Vibes presents a feed of short AI-generated videos on the Meta AI app and meta.ai, where users can expect an evolving, personalized experience.
• Create or Remix: Users can generate videos from scratch, remix existing clips, incorporate visuals and music, and share their creations on Vibes, Instagram, and Facebook Stories and Reels.
• Access Point: Vibes is centrally located within the Meta AI app, alongside other AI features and connections to Meta’s ecosystem.

Why Are People Calling It AI Slop?

The term AI slop refers to low-substantial, mass-produced AI content—think surreal scenes and photorealistic imagery that impress visually but lack depth. Media coverage around Vibes has leaned into this framing, and social media reactions reflect that sentiment.

• Critics’ Opinions: Commentators have ridiculed Vibes as a stream of synthetic fluff, with reactions ranging from amused to frustrated, questioning if this truly reflects the best use of cutting-edge AI.
• Insider Views: Coverage by outlets like Business Insider suggested that Vibes is filled with random clips that provide vague value, leading to generally negative public reception.

What Changed from the Old Discover Feed?

If you’ve explored the Meta AI app earlier this year, you might remember the Discover feed, which allowed users to share AI chats and creations, leading to privacy issues. Some unintentionally shared sensitive prompts publicly. Following concerns, Meta introduced extra precautions. Vibes replaces Discover, focusing on an AI video-first approach.

• Previous Issues: Reports highlighted accidental sharing of private information, which led to confusion about what could be made public. Meta claimed chats were private by default but acknowledged the interface’s shortcomings.
• New Focus: Vibes now centers solely on AI-generated video clips, encouraging creativity while reducing the risk of private information being shared mistakenly.

Why Did Meta Launch Vibes Now?

In the larger strategy, Vibes aims to engage millions with Meta’s AI tools, allowing those interactions to refine ad targeting across Facebook, Instagram, and beyond. Starting December 16, 2025, Meta plans to utilize user interactions to personalize content and advertising, though sensitive categories will be excluded. Notably, this will not initially apply to users in the UK, EU, and South Korea.

• Bottom Line: Vibes functions as more than just a video feed; it’s a funnel designed to drive user engagement and enhance Meta’s advertising capabilities.

How Vibes Works Today

Here’s what users can currently do in the early access version:

• Generate from a Prompt: Type a description to create a short clip, like “a time-lapse of a city turning into a forest.”
• Remix Videos: Edit Vibes clips by changing styles, adding new visuals, or music, and share your version back to the feed.
• Follow Your Tastes: As you engage with Vibes, the algorithm will tailor the content to your preferences.
• Content Controls: Similar to other Meta feeds, users can mute, hide, block, or report content using the menu options.

What This Means for Creators and Brands

Vibes introduces a dedicated platform for AI-generated content, presenting both opportunities and challenges:

Opportunities

• Quick Iteration: AI tools allow rapid testing of visual ideas, enabling creators to find what resonates without extensive resources.
• Cross-Posting Made Easy: A simple click allows you to share across various platforms, extending your reach with minimal effort.
• Fostering Remix Culture: Built-in tools encourage collaboration; if a style gains traction, creators can quickly build upon it.

Risks and Tradeoffs

• Substance vs. Spectacle: While appealing visuals can attract attention, they may not contribute to brand-building or engagement long-term.
• Copyright Concerns: Even original clips may evoke known artistic styles, which could lead to scrutiny as the platform scales.
• Audience Fatigue: Overly polished AI content could cause viewers to crave more authentic, human-made experiences.

Practical Playbook for Effectively Using Vibes

• Define Your Editorial Angle: Identify the purpose of your AI-generated videos—be it education, storytelling, or pure art.
• Establish a Consistent Format: Consider creating a regular series featuring a cohesive visual language for greater impact.
• Show Your Work: Pair visuals with context in captions, discussing your creative process and insights.
• Monitor Conversions: Use tracking methods to identify engagement and analyze how Vibes posts affect your overall strategy.
• Set Brand Safety Guidelines: Develop internal guidelines for AI-generated media to address sensitive topics and establish boundaries.

User Privacy and Control: What You Need to Know

• Impact of AI Chats: From December 16, 2025, your interactions with Meta AI will influence your experience across other platforms, with limited opt-out options.
• Avoiding Public Sharing Mistakes: Double-check settings before posting to prevent unintentional public sharing, especially when experimenting in the app.
• Removing Unwanted Posts: Navigate to the three-dot menu to delete or adjust visibility of shared content as needed.

Is Anyone Excited About Vibes?

Initial reactions have been largely negative, with many labeling the content as lackluster. Yet others see Vibes as a stepping stone into the realm of AI-native media and targeted advertising. The ongoing question remains: can a stream of synthetic videos develop sufficient meaning and community to engage users meaningfully?

What to Watch Next

• Model Enhancements: Keep an eye out for improvements that could enhance clip coherence and storytelling.
• Creator Economic Models: If Vibes succeeds, expect new revenue-sharing possibilities and creator funds.
• Policy Developments: With AI data being utilized for ads, be prepared for increased scrutiny regarding user data and consent.
• Instagram Integration: Watch for how Instagram may introduce Vibes content, impacting user experience and discovery.

If You Want to Explore Vibes Without Contributing to AI Slop

• Use it as a Sketchbook: Prototype ideas in Vibes before committing to final, high-quality projects.
• Limit Your Browsing Time: Set a timer to keep your scrolling focused and productive.
• Niche Focus: Narrow down themes to give the algorithm clearer signals about your content preferences.
• Add Meaning through Captions: Enhance visuals with thoughtful captions that provide context or provoke discussion.

Example Prompt Ideas to Test

• Education: “30-second visual explainer of how a heat pump functions, sketched in a white-on-blue animation style.”
• Product: “Minimalist unboxing of a smartwatch in a 3D isometric view, emphasizing design and functionality.”
• Culture: “Evolution of denim styles through the decades, presented in a colorful montage with dynamic typography.”
• Science Art: “Time-lapse of terraforming a Martian valley into a lake, focusing on realistic water physics.”

The Bigger Picture: A Shift in Algorithmic Media

Vibes represents an early glimpse into an evolving, AI-native media landscape that integrates into Meta’s existing framework. Increasing interactions with Meta AI will shape user experiences and content visibility across platforms, ultimately influencing what gets created. If that sounds clinical, it drives home the importance of infusing intention and substance into your contributions. Utilize the tools, avoid the churn, and ensure your posts have real significance.

FAQs

What is Meta’s Vibes Feed?

Vibes is an AI-exclusive short video feed in the Meta AI app and at meta.ai, where you can create and remix videos while enjoying a personalized experience.

How Can I Access Vibes?

You can find the Vibes feed in the Meta AI app or view it on the website at meta.ai.

Did Vibes Replace the Old Discover Feed?

Yes, Vibes replaces Discover, shifting focus from shared chats to AI-generated video clips, thus enhancing user privacy.

Will My Meta AI Chats Affect My Experience on Instagram or Facebook?

Beginning December 16, 2025, your interactions with Meta AI will help personalize content across Meta platforms, with notifications starting October 7. Opting out of AI-chat-based personalization isn’t available, but sensitive topics will be excluded from targeting.

How Do I Avoid Accidentally Sharing Private Chats?

Always double-check your sharing settings prior to posting. If you’ve shared something inadvertently, you can delete individual posts or adjust their visibility to private in the app.